Media Campaign

Girls Count-Beti Bachao Beti Padhao Media Campaign: To address gender-biased sex selection and all forms of discrimination against women and girls.

Girls Count is engaged in a media campaign in various Beti Bachao Beti Padhao districts (BBBP) of six states namely Gujarat, Haryana, Madhya Pradesh, Punjab, Rajasthan and Uttar Pradesh. The campaign is being carried out with a group of journalists and stringers from 13 local, regional and national newspapers in vernacular, Hindi and English languages.

The purpose of this campaign is to bring into public domain, raise awareness and sensitise journalists and seek their active engagement on the issues of declining child sex ratio and all forms of discrimination against women and girls in BBBP districts in particular.

The campaign is being carried out in collaboration with Beti Bachao Beti Padhao, Govt. of India, National Foundation for India (NFI), United Nations Population Fund (UNFPA) and UN Women.

The districts where the campaign is being carried out include:

Coalition Partners